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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is only looking at the links and quality of those links, not content or other factors. Rabin, "Fingerprinting by random polynomials," Report TR-15-81, Center for Research in Computing Technology, Harvard University (1981), incorporated...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    A renewed importance and focus on quality content was reflected in the Hummingbird change that ran in parallel to the move to secure search. Google's Hummingbird update "rubber stamped" the essential need to focus on quality content marketing and...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much discussion and speculation over a section Google calls "Your Money or Your Life".