SEO News

Quality Center

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  1. Google Active View Format Gets Accreditation

    ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on...

  2. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Use a Relevant Image of Good Quality: If someone is searching for a certain make or model of a product, the image that appears in your PLA ad needs to be of that make and model. Keep Your Merchant Center Feed Fresh: Don’t set it and forget it.

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Often management team members hear of different buzzwords and then one manager will be excited about impression share, another keen on quality score. For example, if you knew your call center had an extremely high phone conversion rate, and that...