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Quality Assurance

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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect...

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    Can we really allow this software to bypass our PMLC/SDLC and/or quality assurance governance? My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near...

  4. SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

    It's still surprising, especially with all the algorithm changes that have occurred recently, to see this assurance in online advertisements or on an SEO agency’s home page. SEO will also have a longer-term effect on a web presence in organic...

  5. Creating an In-House Search Marketing Center of Excellence

    The center of excellence (COE) model originated in the IT environments, more specifically in the quality assurance and product testing practices. If it’s a QA testing center of excellence in an IT group, then the objective is to create testing...

  6. Stopped Buying Links? Here are 3 Better Ways to Use That Budget

    Take signals from the search engines, such as when Matt Cutts, who launched Google’s quality assurance team and program, states that it may be a good idea to develop a page on your Web site link to for each of your bank branches or physical stores.

  7. 3 Use Cases for SEO Tools

    Quality Assurance (QA) Recently, I wrote an article on the top 10 features that I need in an SEO tool. I received a lot of wonderful feedback since I wrote the article, but one of the most important questions has been: why use an SEO tool in the...

  8. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    Jay Sears, General Manager of ContextWeb and co-chair of the IAB Networks and Exchanges Committee, added, "We're particularly interested in participating in SES New York at this juncture of our committee because we will only be days away from...