Can we really allow this software to bypass our PMLC/SDLC and/or quality assurance governance? My last article provided the top five arguments for implementing a tag management solution. By now you might even be sold on implementing one in the near...
Implementing a TMS shouldn't replace any online publishing workflow or quality assurance rigor, and many vendors include framework to support workflow and change management approvals for this specific reason.
Empower Your Quality Assurance Teams I’m always amazed by how detail-oriented quality assurance analysts can be when given adequate instruction, not just for analytics debugging but even for maintaining SEO integrity.
It's still surprising, especially with all the algorithm changes that have occurred recently, to see this assurance in online advertisements or on an SEO agency’s home page. SEO will also have a longer-term effect on a web presence in organic...
This would likely ensure that the app has undergone a significant QA (quality assurance) process. As the entire industry matures (and becomes more competitive), success and failure in ranking will be much more focused on the quality experience of...
This gives poor results in Google's keyword tools however, with "auto assurance" being far more effective. A dictionary translation of "car insurance" into French, for example, gives the term "l’assurance automobile".
Seeing the partnerships with big kahunas in the marketing ecosystem gave us the assurance we were looking for. Raising the bar in the organic search space amplifies its quality and effectiveness for both brands and the consumers you serve - and...
Although it is too soon to tell what the effect will be on the analytics industry, one thing is certain: ensure your quality assurance and browser compatibility testing includes all three browser minorities.
Andrew Brandt, director of threat research for Solera Networks Research Labs, told V3 that such issues should be addressed by developers during normal quality assurance (QA) testing. The recent Facebook flaw that led to the disclosure of founder...
The center of excellence (COE) model originated in the IT environments, more specifically in the quality assurance and product testing practices. If it’s a QA testing center of excellence in an IT group, then the objective is to create testing...
Take signals from the search engines, such as when Matt Cutts, who launched Google’s quality assurance team and program, states that it may be a good idea to develop a page on your Web site link to for each of your bank branches or physical stores.
Quality Assurance (QA) Recently, I wrote an article on the top 10 features that I need in an SEO tool. I received a lot of wonderful feedback since I wrote the article, but one of the most important questions has been: why use an SEO tool in the...
Jay Sears, General Manager of ContextWeb and co-chair of the IAB Networks and Exchanges Committee, added, "We're particularly interested in participating in SES New York at this juncture of our committee because we will only be days away from...
It seems Google is using outside human raters, at least in part, as a form of quality assurance. Low Quality" But Google still is having trouble defining "low quality" - with Singhal saying Google still hasn't solved it.
Earlier this year, the IAB Networks and Exchanges Committee released a series of quality assurance guidelines that represent inventory to buyers in a way that provides more control, transparency and simplicity than has been previously made available.
Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. Improvements to Ads Quality 3. ErikQualman Will Social Networks Become the New Inbox? Part 2 BRAND EQUITY Many companies still believe...
Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. Today's Top Story: TimAsh Assembling Your Landing Page Optimization Dream Team, Part 4 BY THE NUMBERS We've outlined several of the key...
Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester. Quality Assurance Tester The quality assurance (QA) tester ensures that all proposed changes to your Web site function properly before...
Quality Assurance Tester They will most probably oversee and be involved in the quality assurance and testing of all new page elements. Unfortunately, during quality assurance testing, numerous uploads may be required to get rid of all known bugs...
Quality Assurance Tester Your testing program can look like it's moving forward but still fail. If it does, it will likely happen as a result of a "death by a thousand cuts. Your original test ideas will be reviewed, tweaked, overruled, and co...
