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  1. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. AdWords Quality Score - What's in a Name? I've always felt a bit uneasy about the word "quality" in...

  2. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. AdWords Quality Score goes on Steroids Aug 22, 2008 In case you've not heard, Google will soon roll out a new QS system.