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Quality Adwords Advertisers Scores

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile...

  2. Do the PPC Engines Reward the Right Behaviors?

    In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the AdWords system, thereby making it easier for advertisers. Ever since Google rolled out quality score in 2008, advertisers have struggled in...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. Keyword quality score is graded on a curve, relative to other advertisers bidding on...

  4. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    These guys aren't limited by budget, and if they're showing a lot despite a low average rank in the auction they're probably being buoyed up by pretty good quality scores. You're looking to have a better understanding of how your competitors are...

  5. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents relating to the actual or potential loss of Google advertising revenue from any vertical search engine resulting from changes to AdWords pricing, Landing Page Quality Scores, search partner agreements, or "white listing" decisions.