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Quality Adwords Advertisers Scores

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. Keyword quality score is graded on a curve, relative to other advertisers bidding on...

  3. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    You're looking to have a better understanding of how your competitors are positioned on AdWords. These guys aren't limited by budget, and if they're showing a lot despite a low average rank in the auction they're probably being buoyed up by pretty...

  4. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    The adCenter Quality Score differs from that of AdWords. You may think: why focus on adCenter since AdWords drives the majority of my traffic? We aren't sure what will constitute a "good" score on this scale -- for example, in AdWords an acceptable...

  5. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents relating to the actual or potential loss of Google advertising revenue from any vertical search engine resulting from changes to AdWords pricing, Landing Page Quality Scores, search partner agreements, or "white listing" decisions.