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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile...

  2. Google AdWords Enhanced Sitelinks Rolling Out Globally: How to Set Them Up

    Advertisers struggling to reach the top ad position can try to improve their Quality Score or increase their max bid to increase the likelihood their enhanced sitelinks will appear. Google has announced that sitelinks on desktop search ads, first...

  3. Does Your PPC Budget Match Your Conversion Optimization Budget?

    And what applies to gardening also applies to AdWords. But too many PPC advertisers give short shrift to the hole that PPC tree is trying to take root in: the landing page. Too many PPC advertisers are perfectly willing to spend tens of thousands...

  4. Killer PPC Ads: The Fundamentals

    Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad extensions available in AdWords. If the price point is higher, consider focusing on quality or uniqueness. There are likely thousands of advertisers in your...