Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords. Quality/authority of inbound links to domain Only 33 percent of advertisers have a mobile...
Google had determined that their ads represented a poor quality experience for searchers, so it penalized the advertisers until they improved that quality. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made account for ad group level data. When you put aside Quality Score’s function as a landing...
Here’s a great example for their AdWords for video advertising option. Turned into a video and timed for the so-called "end of the world" in December 2012, it became a fresh tactic that once again earned high quality links and a host of social...
There are dozens of smaller changes (like new metrics for Impression Share reporting in AdWords and Bing Ads) but it’s difficult to cover them all. Seems like every month some new feature was released within AdWords or Bing Ads – some small, and...
Furthermore this concept of shared accountability is built into most paid search platforms via the "quality score" mechanic found in AdWords and Bing Ads - that calculation is data driven indicator as to how both parties are ensuring click quality...
Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. Google uses quality score not to tease or torture advertisers, but to maximize its...
Advertisers struggling to reach the top ad position can try to improve their Quality Score or increase their max bid to increase the likelihood their enhanced sitelinks will appear. Google has announced that sitelinks on desktop search ads, first...
But too many PPC advertisers give short shrift to the hole that PPC tree is trying to take root in: the landing page. Too many PPC advertisers are perfectly willing to spend tens of thousands of dollars a month on clicks (and may grudgingly pay a...
Ad extensions there is no easier way to pump up the impact of the PPC ad than utilizing ad extensions available in AdWords. There are likely thousands of advertisers in your industry looking to fill that ad space with clever copy and irresistible...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. While it may have seemed like a black box for ad pricing Alferness told SEW it is an...
Not widely adopted and hard to find in terms of (ironic) communication, the AdWords communications extension beta could become another way to drive email registrations for the B2B organization. Contact AdWords About the Communication Extensions Beta
As a result, most advertisers using “Jessica Alba” as a keyword would receive a very low initial quality Scsre. Landing Page Assessment – Google had s specific landing page quality score that either applies a penalty to your account or is neutral.
In fact, in my view they are taking the lead over AdWords on these two items that can make a huge difference in prioritization for advertisers and agencies that need to determine where to invest their time and efforts and how every effort is...
The significant change is that, now, what you bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online actions, such as clicks (or click to calls in...
On the one hand, Google claims to be 'concerned' for user privacy, particularly over personalized search, while on the other hand they are enabling AdWords advertisers to essentially buy the private data they claim to protect.
Today, after Google’s afternoon webinar “From Why to How” on mobile optimization, they announced that within weeks, mobile optimization will be a factor in ad quality for Adwords campaigns driving mobile search traffic.
The main question that has bubbled to the top regards how +1 will affect AdWords quality score. This week I have listened to some exciting presentations and had a few conversations with Google AdWords product evangelists regarding Google +1.
Although Google publicly denies this, our AdWords rep told me that sitelinks help quality score. At the encouragement of our Google AdWords rep, I’ve recently been spending more time with sitelinks, and have discovered several new ways to...
