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Quality Adwords Advertisers Blog

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  1. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. Rather, we conclude that Google’s display of its own content could plausibly be viewed as an improvement in the overall quality of Google’s...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. Google uses quality score not to tease or torture advertisers, but to maximize its...