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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN, but when you come from Google AdWords (? In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    AdWords' paid and organic report. Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. Keyword-level data and performance are gone, so Global Strategies has...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows advertisers to get their message out at the most opportune time and place. In the afternoon, I attended a search session called "Mastering...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like? In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure.

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  6. 4 Google Changes and How Online Merchants Can Adapt

    Delve into Google AdWords. Here are three ways online merchants or advertisers can find search data (check out the full post here): Refine your SEO strategy to reflect verbal search (read: create quality, relevant, and original content).

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: I am depending more on entry page performance, AdWords, Bing/Yahoo keyword performance data. MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses.