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Quality Ad Sem 101

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  1. SearchDay | Is Twitter a Google Killer? Not Yet

    Search Engine Submission 101, Part 2 SEW EXPERTS: SEM 101 Search engine submission is not a silver bullet that will instantly launch you into higher rankings. Not Yet SEW EXPERTS: ORGANIC SEO The easier a search engine is to manipulate, the less...

  2. SearchDay | Search Engine Submission 101

    Customer Segmentation and SEO -- A Beautiful Couple SEW EXPERTS: SEM CROSSFIRE Search engine optimization on its own can be a very useful tactic to bring leads to your site. Search Engine Submission 101, Part 1 SEW EXPERTS: SEM 101 This two-part...

  3. SearchDay | Users and Search Engines Want the Same Things

    Link Building 101, Part 1 SEW EXPERTS: SEM 101 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Using Search to Help you with Search Engine Optimization SEW...

  4. SearchDay | Should You Target the Head or the Long Tail?

    Search Ad Quality Score 101, Part 2 COLUMN: SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Mobile Search Training Workshop at SES London 2009 Posted by Greg...

  5. It's “Horses for Courses” at SES London 2009

    Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. And sending a team of three people will enable you to take advantage of the fact that...

  6. SEW Experts: Search Ad Quality Score 101, Part 2

    In today's SEM 101 column, "Search Ad Quality Score 101, Part 2," Ron Jones shows you how to create landing pages that will lead to conversions, which is the ultimate goal. Getting a good quality score requires that you create relevance and...

  7. SearchDay | There's No Shortcut to Good SEO

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the...

  8. SearchDay | Search Shifts and Predictions for 2009

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the...

  9. SEW Experts: Search Ad Quality Score 101, Part 1

    In today's SEM 101 column, "Search Ad Quality Score 101, Part 1," Ron Jones takes a closer look at what affects the quality score. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's...

  10. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.