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Quality Ad Adrank

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  1. Daily SearchCast, May 26, 2006: Dell's Doing Google, Dude; Google Does 50% Of US Searches; Don't Be Evil? Don't Make Ballmer Laugh & More!

    That quality score, along with the amount you are willing to pay, is then used to determine an ad's AdRank, the position where an ad will appear in the results. And not participating in the new spidering system can hurt your AdRank.

  2. New Google AdWords Bidding System Live For All

    Previously, "AdRank" was calculated by the cost per click times clickthrough rate (CPCxCTR). That quality score involves clickthrough rate, what Google perceives as the relevance of your ad text, a historical performance of the particular keyword...