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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    My only concern with this technology is the reliability of the phone numbers, call quality, and bandwidth if you get significant calls from your marketing. The problem is many users don’t call from the ad; they click through to the website before...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Ad Filters Aside from keywords, ad copy, and having a great landing page – how can you be more...

  3. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app. The precise definition of "quality user" may vary depending on the purpose of your app, but generally...