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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Quality content is what pulls the audience into the buying cycle. Utility makes quality the focus and makes sure that content is functional and useful to the customer. Monetization is the maturity of the content into its own revenue source through...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score and lower your CPC. How do they organize their keyword grouping and is there a better way to drive...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    The combination of technologies will allow for the market participants to receive the best quality and results for their money. Ad networks: The most stable element of Russia's advertising market. The system holds a specific ad space while the user...

  6. Stimulate Your Search Marketing Creativity With the Random Input Technique

    I can use that quote to explain why people are stuck in their diets and health status because of all the dysfunctional incentives to eat cheap, low-quality foods, and that our meal plans are the means of upsetting that equilibrium and freeing...

  7. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Wasted ad spend through negative keyword management. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Originally released in 2011, the new version has...

  8. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If you can have a few quality interaction that can easily multiply to create lasting value. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who...

  9. 7 Content Marketing Tips to Recover From Google Penguin

    Roughly 10 high quality links per month for eight months recovered them from Penguin. By focusing on link building and link attraction techniques that put the focus on referral traffic, leads, and branding, we were able to fully recover their site...