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  1. Learning to Carry Your SEO Baggage

    Even if you’ve given up those practices now, like that protest that got a little out of hand in college.the arrest record stays with you and so does the potential effect of low-quality links. A low-quality link profile from an old domain could...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. We found that ads that included price in their copy had a 17...

  3. Are Scholarship Links Considered Unnatural by Google?

    But, there still are situations where asking for a link can fall within the quality guidelines. While doing their backlink audit I noticed that there were many really obviously unnatural links from low-quality directories and keyword-anchored guest...

  4. Your Job Is to Make Google Look Good

    They carefully sculpt and craft their search results page with the goal of providing high-quality results. They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this...

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  5. Insurers slowly getting to grips with central clearing

    Key findings in the survey, which was carried out between July and September this year were: a growing number of insurers are posting initial and variation margin on OTC derivatives positions as US Dodd-Frank rules take effect and firms elsewhere...

  6. Stoxx leads the way with value-focused smart-beta service

    A similar, but more aggressive, offering is the Stoxx Strong Quality family, which targets liquid, historically profitable companies and selects those with strong working-capital positions and lower levels of financial leverage compared to the...

  7. Ossiam rewarded for innovation in strategies

    In fixed income, Ossiam blazed a trail this year in the development of a smart beta strategy for corporate bonds, using Moody's Analytics' Expected Default Frequency measure to determine credit quality and create a liquid portfolio.