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  1. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s...

  2. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  4. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. Fulfilling demand and creating quality demand has roots in...

  5. Native Advertising for Small Business: The Missing Link?

    Combining a quality content marketing strategy with native advertising equals a larger reach and improved engagement. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy.