While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. In a previous post I spoke about six ways marketers can improve the...
ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council.
There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Perform Quality Control: Invite multiple people to tear through the staging domain and provide unbridled feedback. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand...
Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that perform well in the search. Following these quality guidelines will help Google find...
Even in this age of quality content management systems, the need for technical SEO remains. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance. In essence, influence means you're inspiring others without having direct control over whether they take action.
As long as your query is interesting, the quality of pitches you’ll receive is high and can quickly be crafted into great content. No matter how good a writer you may be, it’s natural that sometimes you’ll be stumped.
Now we have thousands if not millions of sources for original, high quality content. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
However, keep in mind that Quora is a relatively new entrant and while Quora has attempted to add users through new offerings such as publishing blogs, quality still trumps quality on Quora. Quora is all about quality and credibility, not quantity.
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
I guess the genius in Moz's approach to producing SEO content is that they can legitimately claim to be pursuing both of the strategies outlined above; they have long tail content (often of varying quality) produced through YouMoz, while the daily...
There is a quality score-esque trade-off of relevance involved. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were...
So this includes quantity and quality of comments, voting, shares, etc. For some time now, social has been all the rage. Yet, many people are still trying to figure out exactly how social plays into their search strategy.
If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. But, please know that you must make efforts to make your site more compliant with the...
Each listing is reviewed by a human being to assure that the sites adhere to our quality guidelines. This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial...
And we all need more quality ad opportunities to drive performance. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a mixture of familiar terms with...
Use this guide to help you improve the quality of images you upload and display on Facebook, by using the right dimensions, resolution and features for the job. The minimum size accepted is 720 pixels wide but you may experience loss of quality.
Focus on quality over quantity. The industry's reputation affects all of us, and the question demands an answer. Before we defeat the legacy, however, we need to look at how the legacy came to be. Years ago, your link building strategy may have...
