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Qualitative Research

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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The answers are qualitative in nature so won't give you nice looking data and charts because they can't be easily measured – but they give you great customer stories. You get sector-specific research on which to base sector specific content.

  2. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Qualitative research (surveys, questionnaires, etc.can help with understanding intent. The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn't having the data or accessing it, but...

  3. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...

  4. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...

  5. Marketing to the Mindset: How to Match Social Content to User Intent

    Qualitative interviews were conducted in London, New York, Sao Paulo, Singapore and Mumbai and included all variety of professional social network users from a wide range of industries. Research for this report was conducted by TNS, on behalf of...

  6. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Qualitative research can be incredibly eye opening and often exposes conversion rate killers that you didn’t know you had. One of the downsides of user research is that they identify problems, but they aren't always accompanied by suggestions on...

  7. Critical Thinking for the Discerning SEO [eBook Review]

    Critical Thinking” is a qualitative piece of research, compiling a range of responses to a series of open questions, set to a group of contributors. A number of recurrent themes appear throughout the responses in “Critical Thinking” that should...