Lincoln believes most people look at their quantitative data to create retargeting segments, but they forget about qualitative research. She will be teaching the audience how to combine quantitative analytics data with qualitative audience research...
For B2B social media marketing to be a true part of the marketing strategy, qualitative data must be measured and reflected in a way that drives business. If you are in any way responsible for driving brand awareness via social media, growing your...
Incorporating Qualitative Data However, much as you had to eat your vegetables before you got dessert as children, before beginning any type of ideation for CRO, it’s best to gain a solid understanding of both quantitative and qualitative data.
It's high time we moved on from quantitative metrics to qualitative metrics. Google is also indexing structured data found in the form of schemas and microformats on websites, which it shares with the webmasters in Google Webmaster Tools.
Use surveys for quantitative data and customer meets for qualitative info so you know what tone to use when creating your content and what to write about to answer their questions and problems. Spend time on data visualization sites like...
Another way to look at the data from a qualitative perspective is to look at the original posts that the individual adds to your brands Facebook page and the responses that the post generates. Once your brands audience is ranked, you will be able...
Rather than focusing on qualitative details about these fictional users, leverage your analytics to describe them quantitatively. With this data in hand, you can also plug in your cost data to come up with your cost per user and your cost per...
A lot has changed since 2006 - the mix of what appears in the SERPs has seen a qualitative shift both with the rise of universal search, among other seismic changes, including most recently Search Plus Your World.
Great testing is based on quantitative (web analytics) and qualitative research (user testing, surveys, etc). During the Test Wide phase of the project, we use the data can confirm you which factors on your page impact performance.
Quantifying the qualitative information is the key to determining the why. Imagine using something like Google Alerts to collect a massive number of posts about a particular subject matter… then leveraging a room full of offshore labor to...
Critical Thinking” is a qualitative piece of research, compiling a range of responses to a series of open questions, set to a group of contributors. A number of recurrent themes appear throughout the responses in “Critical Thinking” that should...
Given the functionality of social media sites and our ability to use buttons to make essentially qualitative assessments (I like this piece of content, I'm re-tweeting this piece of content), would it just make sense in terms of the evolution of...
Consider the typical data like household income, age distribution, etc.but don't overlook qualitative issues like weather and other factors. Be aware of these qualitative factors before you begin. Using data from the U.S.
This method alone is prone to various biases, but could be improved upon with an additional qualitative component. Next time: a more qualitative approach to ROPO -- at the intersection of search and social media.
Here's a list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages. If you're serious about analyzing your website...
Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! Optimizing Conversion Rates with 5 Simple Qualitative & Quantitative Tests - Part 2 - Performable Why doesn't the clickthrough data in Webmaster Tools match what I see in Google...
This includes reporting results, finding areas for improvement, and managing projects using any number of quantitative and qualitative techniques. Analytics - Qualitative Qualitative Analytics Analytics - Qualitative
With such qualitative data collected from facial expression of emotions, it becomes possible to analyze the purchasing behavior and intent of consumers. Instead of collecting metrics after the 'absorption' phase, the company actually has data in...
Conversion rate of display media, engagement with mobile ads, Facebook "Likes," blog comments, even qualitative research findings from brand preference studies -- these all provide a unique spin on the same core question: "How is our brand doing...
More successful companies thrive on understanding their market through quantitative and qualitative research studies, such as social media monitoring, audience research, and product sentiment analysis scans to provide a thorough analysis...
