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Qualitative Data

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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    The answers are qualitative in nature so won't give you nice looking data and charts because they can't be easily measured – but they give you great customer stories. However, that material may not be complete – a client's knowledge of their own...

  2. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Qualitative research (surveys, questionnaires, etc.can help with understanding intent. I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for...

  3. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    Use the tools: There's no substitute for the benefits of manual, qualitative research. However, certain tools can automate the efficient collection and organization of data like few others. Do the analysis to identify benchmarks: As with any...

  4. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...

  5. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    For B2B social media marketing to be a true part of the marketing strategy, qualitative data must be measured and reflected in a way that drives business. If you are in any way responsible for driving brand awareness via social media, growing your...

  7. How to Move Your Social Media Analysis from the Platform to the Individual Level

    Another way to look at the data from a qualitative perspective is to look at the original posts that the individual adds to your brands Facebook page and the responses that the post generates. Once your brands audience is ranked, you will be able...

  8. How to Quantify Brand or Engagement Marketing With Paid Search

    Rather than focusing on qualitative details about these fictional users, leverage your analytics to describe them quantitatively. With this data in hand, you can also plug in your cost data to come up with your cost per user and your cost per...

  9. Critical Thinking for the Discerning SEO [eBook Review]

    Critical Thinking” is a qualitative piece of research, compiling a range of responses to a series of open questions, set to a group of contributors. A number of recurrent themes appear throughout the responses in “Critical Thinking” that should...

  10. How to Effectively Measure Display/Search Results Using Lookalike Geographies

    Consider the typical data like household income, age distribution, etc.but don't overlook qualitative issues like weather and other factors. Be aware of these qualitative factors before you begin. Using data from the U.S.