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Qualitative Analysis

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  1. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Qualitative research (surveys, questionnaires, etc.can help with understanding intent. In your analysis you notice that the campaign generated a lot of followers so you declare the campaign effective even though it generated almost no leads.

  2. How to Move Your Social Media Analysis from the Platform to the Individual Level

    Once your brands audience is ranked, you will be able to prioritize the individuals who are most important to your brand and who warrant more in-depth quantitative and qualitative analysis. At the individual level, there should be both quantitative...

  3. How to Optimize Your Website for Great User Experience Across All Browsers and Devices

    Here's a list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages. NavFlow can be used for conversion optimization...

  4. Using Emotional Recognition Metrics For Marketing Campaigns

    With such qualitative data collected from facial expression of emotions, it becomes possible to analyze the purchasing behavior and intent of consumers. The data analysis will then be made from the footage, meaning that it allows great flexibility...

  5. Assembling Your Landing Page Optimization Dream Team, Part 3

    The best landing page version will be found statistically (by watching the behavior of thousands of people), not through qualitative or small-scale usability testing. Because of this, their involvement should usually be confined to helping decide...

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  6. Comparing Web Analytics Packages

    A major section of the report is a qualitative comparison of the various packages to help webmasters find the right fit for their situation. What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages...