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  1. Getting to Where Search is Going to Be, Not Where It Has Been

    The puck continues to be about links, but it’s best to skate toward a diversity of signals that could include actual traffic, QR codes, and social media. This is accomplished with microformats clarifying your content in the code to the search...

  2. Extreme Couponing: Searching for the Deals

    Nowadays coupons come in many forms, including QR code scans, text messages, and easily redeemable coupon codes when checking out online. Growing up I will always remember our family’s Sunday paper routine: Dad would immediately open up the bundle...

  3. 10 Reasons to Use Foursquare Explore for Personalized Local Searches

    Use a QR code at entries for check-ins or exits for encouraging tip submission. Be sure to follow QR conversion best practices. Beyond mobile check-ins for badges and mayorship battles, Foursquare Explore now leverages this data in a useful fashion...

  4. 5 Ways to Use Social Media to Promote a Festival

    During the month of June 2011, according to one study, 14 million mobile users scanned a QR code. Don’t Forget QR Codes While QR codes haven’t yet reached the “must-do” in social media promotion, their use is skyrocketing, especially among young...