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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your...

  2. Top 5 Reasons Against Implementing a Tag Management Solution

    That means you can allow web analysts to request a change, implementation analysts to create tags, QA to test the tags, and publishers to push the tags to production. My last article provided the top five arguments for implementing a tag management...

  3. Creating an In-House Search Marketing Center of Excellence

    If it’s a QA testing center of excellence in an IT group, then the objective is to create testing standards to maintain quality in testing across all business divisions. As a search marketer I take great pride in how we collectively generate more...

  4. 3 Use Cases for SEO Tools

    Quality Assurance (QA) Recently, I wrote an article on the top 10 features that I need in an SEO tool. I received a lot of wonderful feedback since I wrote the article, but one of the most important questions has been: why use an SEO tool in the...

  5. Assembling Your Landing Page Optimization Dream Team, Part 4

    The quality assurance (QA) tester ensures that all proposed changes to your Web site function properly before being released as part of your live site. Most QA positions aren't full-time. Consequently, QA staffs have a variety of backgrounds and...

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  6. Making the Most of a Search Marketing Conference

    Also, if you arrive with ten minutes to go in the QA portion of the panel, you may want to wait until after the session to approach a speaker with a question, in order not to be "that guy" that asks the same question that was asked five minutes...