Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet...
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching? When are they watching it?
YouTube is new getting more than 1 billion unique visitors every month. The YouTube team shared the news in a post on the YouTube Blog. Google hit the billion unique visitors mark in June 2011. YouTube announced it had reached the milestone in a...
Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.
Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for initial public offering. Marin offers workflow, tools, analytics, and optimization in what it...
After its initial public offering last year, some market watchers expressed doubts about Facebook's ability to generate mobile revenues – an increasingly important market, as consumers shift to access Internet services via smartphones and tablets.
Online search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increase of 36 percent over the Q4 2011, and an 8 percent increase over the the third quarter of 2012.
During Google’s third quarter earnings call, CPCs and growth were a hot topic. This won’t change, especially as analysts question the impact of Facebook’s Graph Search and other market led changes. However, the fourth quarter was extremely strong...
Due to a past felony I must have committed during my early life, my karmic payback was having to go out shopping on Black Friday this year. After almost committing seppuku, I accepted my fate and hunkered down for a day of hip checks and raised...
It's no exaggeration that the holiday season is “make or break” for many companies. As such, it's critical that retailers and catalog houses maximize the impact of their paid search campaigns as the year draws to a close and competition for...
Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent reports. U.S.search spend grew by 11 percent Year over Year...
Over the past few years, investment in social media by the financial sector grew steadily; by Q4 2011, 22 percent of companies in the financial services sector were investing in social. Why, then, the precipitous drop to just 6 percent in the...
As of May 1, Microsoft’s small and medium business brand changed its name to Bing, bringing the name and design in line with the search engine’s homepage. People who use Bing for search are in decision-making mode, Microsoft revealed in a statement...
When Google’s Q1 2012 earnings were revealed, the company noted that CPCs (costs per click) were down 12 percent over Q1 2011, and 6 percent over Q4 2011. So if CPCs are decreasing, what can you do to increase revenue?
Facebook's ad revenue totaled $872 million during Q1 2012, up 37 percent from the $637 million it took in during the same period the year before, according to its amended S-1 filing released yesterday.
Over the past year, the cost of Facebook Ads has increased in just about every way possible, with CPM, CPC, and Cost per Fan all up from Q1 2011. Even so, Facebook is earning more from Marketplace ads, says TBG Digital’s Q1 2012 Global Facebook...
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a...
Google revenues topped $10 billion for the second quarter in a row, coming in only slightly higher than their Q4 2011 $10.58 billion. The Q1 2012 $10.65 billion in revenue is a new record and reflects a 24 percent increase over the same quarter...
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. For the same period, IgnitionOne puts total U.S.search spend growth at 30.3 percent in their Global Online...
The digital ad market ended 2011 on a down note, with investments in search and display both falling about 6 percent in the final quarter, according to new data from Kantar Media. Paid search was down 6.4 percent from the same period in 2010, led...
