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  1. 4 Google Changes and How Online Merchants Can Adapt

    Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights changes since 2000. If you're looking to catch up on Google's most...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept.for a collaborative get together with SES attendees, speakers and exhibitors. This will be the first time that this many Meetup Groups...

  3. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.

  4. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. PC users spend approximately 20 percent of their online time in social...