Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching? When are they watching it?
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing news and tips from the past week.
Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. And yet, less is known about the entity that reportedly accounts for roughly the other third of searches – the Yahoo Bing Network (YBN).
Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and similarly affected its performance metrics compared to the other comparison shopping engines (CSEs), most notably Amazon Product Ads.
The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer. Speaking at the Goldman Sachs Technology and Internet Conference, Mayer said she wants to see the companies do more than exchange search market share...
It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social...
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. The short answer: Most aren't.
Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. PC users spend approximately 20 percent of their online time in social...
Due to a past felony I must have committed during my early life, my karmic payback was having to go out shopping on Black Friday this year. After almost committing seppuku, I accepted my fate and hunkered down for a day of hip checks and raised...
It's no exaggeration that the holiday season is “make or break” for many companies. As such, it's critical that retailers and catalog houses maximize the impact of their paid search campaigns as the year draws to a close and competition for...
Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales. David Baser, Facebook’s ads product manager, told Reuters the tool has been a highly requested feature for...
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Over the past year, total shopping sessions from has risen 161 percent, while smartphones...
Each day, Google makes over $100 million in search advertising, with 5.6 billion daily ad impressions through Google search and another 24.2 billion impressions from the Display Network. On a typical day, there are 237.9 million Google ad clicks...
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new...
Recently appointed Yahoo CEO Marissa Mayer has promised to make technology innovation the center of the company's future during Yahoo's third quarter investor call. The firm's Q3 earnings for 2012 saw the firm report an income of $3.16 billion...
Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent reports. U.S.search spend grew by 11 percent Year over Year...
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59 million loss, compared to a $227 million profit for the same quarter in 2011, before they...
Two reports out just ahead of Facebook’s Q3 2012 earnings call paint a picture of plummeting CPCs for ads on the social network. The average cost per click for Facebook ads in Canada and the US has fallen back to 2010 levels, according to TBG Digital.
Google CEO Larry Page shared select bits of his vision for Google in the Q3 earnings call late last week. In his opening statements, Page introduced an idea that came up again and again throughout the call: Internet users don’t really want a...
Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The reported Q3 2012 $14.10 billion in revenue is another new record and reflects a 45 percent increase over the same...
