Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out. Here's a quick recap of search and social marketing news and tips...
Aaron Smith of CNN Money reports that advertisers are paying top dollar for Super Bowl commercials this year, with the price of a 30-second spot hitting a record high of at least $4 million. And many of these Super Bowl advertisers will also be...
The automotive industry is experiencing a boom in mobile ad spending. Expenditures have increased nearly 375 percent from Q2 2011 to Q2 2012. Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics...
In the last two weeks Google has added updates to their new paid Google Shopping program to further improve the search experience. Here’s a quick look at the new shopping features, so you can quickly continue with your holiday festivities.
Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent reports. U.S.search spend grew by 11 percent Year over Year...
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59 million loss, compared to a $227 million profit for the same quarter in 2011, before they...
Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The reported Q3 2012 $14.10 billion in revenue is another new record and reflects a 45 percent increase over the same...
Google revenues topped $10 billion for the fourth quarter in a row, up from the $12.2 billion reported in Q2 2012. The Q3 2012 $14.10 billion in revenue is another new record and reflects a 45 percent increase over the same quarter last year.
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...
Over the past few years, investment in social media by the financial sector grew steadily; by Q4 2011, 22 percent of companies in the financial services sector were investing in social. Why, then, the precipitous drop to just 6 percent in the...
Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. Impact Media Value attempts to assign a dollar value to the...
A small hosted e-commerce store company says it is giving up on Facebook because a large majority of ad clicks are coming from bots and the popular social network is now allegedly holding their page name hostage.
Facebook reported $1.18 billion in revenue for Q2 2012 in their first earnings call as a public company. The social network just slightly exceeded analysts expectations of $1.16 billion, according to a poll by FactSet.
Internationally, revenue from social networks will grow an impressive 43.1 percent year-over-year in 2012, putting the total amount of income generated by sites like Facebook, Twitter, and LinkedIn at $16.9 billion.
Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful. Literally. One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama.
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over the same quarter last...
Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters. U.S.mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of...
Is there value for marketers in Pinterest traffic? A number of recent reports on the social site’s ability to drive traffic and influence sales offer conflicting results. Pinterest users do seem to convert and spend more when they do.
JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after giving it a go. Senior marketers report they’re pulling budget from the channel in favor of directing funds back into their own e-commerce storefronts.
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a...
