The automotive industry is experiencing a boom in mobile ad spending. Expenditures have increased nearly 375 percent from Q2 2011 to Q2 2012. Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics...
Slowing growth and lower CPCs in paid search don’t bode well for companies like Google, though advertisers are seeing a higher return on their paid search investment, according to recent reports. U.S.search spend grew by 11 percent Year over Year...
Facebook reported $1.26 billion in revenue for Q3 2012 in their second earnings call as a public company. Investors seemed pleased despite Facebook’s $59 million loss, compared to a $227 million profit for the same quarter in 2011, before they...
Google revenues topped $10 billion for the fourth quarter in a row, up substantially from the $12.2 billion reported in Q2 2012. The reported Q3 2012 $14.10 billion in revenue is another new record and reflects a 45 percent increase over the same...
On Wednesday I will be moderating a panel at BrightEdge Share 12, on the theme of a "New Direction of SEO" and will be joined by Raj Rao, VP of Global eTransformation at 3M, Leo Haryono, SEO Director at Macy’s and Andy Johns, Product Manager of...
Over the past few years, investment in social media by the financial sector grew steadily; by Q4 2011, 22 percent of companies in the financial services sector were investing in social. Why, then, the precipitous drop to just 6 percent in the...
Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. Impact Media Value attempts to assign a dollar value to the...
Facebook reported $1.18 billion in revenue for Q2 2012 in their first earnings call as a public company. The social network just slightly exceeded analysts expectations of $1.16 billion, according to a poll by FactSet.
Internationally, revenue from social networks will grow an impressive 43.1 percent year-over-year in 2012, putting the total amount of income generated by sites like Facebook, Twitter, and LinkedIn at $16.9 billion.
Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the $10.65 billion reported in Q1 2012. The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over the same quarter last...
Paid search spend growth is relatively steady, but slowing from the impressive rates seen over the previous few quarters. U.S.mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of...
Is there value for marketers in Pinterest traffic? A number of recent reports on the social site’s ability to drive traffic and influence sales offer conflicting results. Pinterest users do seem to convert and spend more when they do.
JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after giving it a go. Senior marketers report they’re pulling budget from the channel in favor of directing funds back into their own e-commerce storefronts.
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent year-over-year in 2011 Q4 due to the immediate impact of a...
The U.S.paid search market grew 16 percent YoY in Q1 2012, according to the Adobe Systems Global Digital Advertising Q1 2012 Update. For the same period, IgnitionOne puts total U.S.search spend growth at 30.3 percent in their Global Online...
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.
As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent video view growth, but video ads have grown even more, with 7.2 billion ad views – a 128 percent increase.
The tech and investment worlds are in a frenzy, now that the Wall Street Journal has reported Facebook may be inching ever closer to a $10 billion initial public offering (IPO), possibly as soon as Q2 2012.
This story originally appeared on ClickZ: Susan Kuchinskas wrote Yahoo Exceeds Expectations, Fails to Thrill Yahoo needed some good earnings news to fend off the jackals. The street had marked Yahoo as takeover meat, with Alibaba CEO Jack Ma...
Google, which for the first time topped $9 billion in revenue in Q2, once again set another company record as it delivered a strong third quarter with $9.72 billion in revenue, a 33 percent increase over the $7.29 billion reported in Q3 2010.
