Google has been under investigation by the Department of Justice (DOJ) for making millions off ads from illegal online pharmacies – the big question seems to be whether Google knew about it and ignored it.
When the economy started going south, many expected mediums such as paid search to be the winners - if there were any - in the advertising industry. Being able to track conversions would be crucial in an uncertain economy.
Former Adobe exec Bryan Lamkin has been tapped by Yahoo! to become SVP of Applications Products, according to Kara Swisher. Lamkin replaces Scott Dietzen, who came to Yahoo! via the Zimbra acquisition in 2007.
Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are the primary findings: The overall industry average click fraud rate grew to 17.1 percent for Q4 2008.
Efficient Frontier has released a search engine advertising report for the fourth quarter of 2008. They found that Google held onto its 76% market share while Yahoo gained 3%. Here are additional trends they found:
SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of 2008. The reason appears to be that multi-channel marketers are funneling more money to search, which has strong data on ROI.
Click Forensics has released click fraud data for the third quarter of 2008. Overall, click fraud declined slightly. And by slightly, I mean barely noticeable. The overall industry average click fraud rate was 16.0% for Q3 2008, down from 16.2...
The SEMPO 2007 State of the Market Survey Results are in, and the data shows robust growth in the North American SEM industry year. Spending reached $12.2 billion in 2007, exceeding projections of $11.5 billion.
Though the economy has been a source of financial pain in some industries, the first quarter of 2008 saw online advertising remaining quite intact. According to new data released by IDC, total revenue increased by 23.9% to $7.1 billion in the first...
In the last few weeks, Search Engine WarGames has looked at how Bankrate's CEO invested in search engine optimization to bolster revenues and profits. Then we discussed how Wayne Gattinella, WebMD's CEO and president, values SEO as a key driver...
Search Engine Watch Experts Columns ChrisBoggs Google Sitelinks - The Good, the Bad, and the Ugly» SEM CROSSFIRE: Two industry veterans provide their insights on the hottest topics in SEMThe addition of sitelinks to the top listing in certain...
Google leads in UK search engine spending for the first quarter of 2008, according to data released by Efficient Frontier. The search engine enjoyed 85% of the market. Click-Through Rates (CTR) actually saw a slight decline for Google over Q4 2007...
Nick Carr (The Big Switch) created the framework to view the transformation of the search engine industry (the world's information indexed) into a knowledge grid that companies and people can plug into, the same way a century ago companies stopped...
Google CEO Eric Schmidt took an indirect shot at comScore paid click data during Google's (stellar) Q1 earnings call this week, referring to the inaccuracy of "third party data" that led Wall St.analysts to reduce earnings estimates for Google...
Google frustrated Wall St.bears, earnings whisperers, and the world's most bearish bloggers today by beating analysts' earnings estimates. Listeners on the Google conference call could virtually hear the sound of much gnashing of teeth from...
SearchIgnite has released search marketing spend data for Q1 2008 and the news is good for Yahoo, and so-so for Google and Microsoft. Year-over-year, same advertiser spending was up across all engines by 28.5%, but a slowdown in March spending...
According to published reports, Microsoft is unlikely to raise its bid for Yahoo. It seems that Microsoft doesn't think Yahoo's recent projected revenues provide any reason to raise purchase price from the original $31 per share offer.
Wall Street is acting with caution when it comes to Google based on months of reporting that the search engine giant's paid search clicks are declining. But Google insists that the click reductions are due to improvement in the quality of the ads...
Mobile has long been called marketers' next emerging opportunity. Nokia's acquisition of Navteq (the mapping folks) is further proof that place-based media and mobile are about to heat up. With 249 million mobile subscribers in the US (eMarketer...
I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MÃdiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...
