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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...

  2. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  3. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    IAB officials sponsor the study, which is performed independently by the new media group PricewaterhouseCoopers (PwC). Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46...

  4. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009

    While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time...

  5. Internet Advertising Reaches Record High in 2007

    IAB/PwC Reports New Heights, Slower Growth in Online Ad Revenues Internet advertising revenues reached an all-time high in 2007, totaling $21.7 billion, which is 26% higher than 2006. The data comes from internet Advertising Bureau (IAB) and...

  6. Search Still Leads Online Ad Spending

    According to the latest Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), search advertising made up 40 percent of the $16.9 billion spent in the U.S.for online advertising last year.