Establishing a comprehensive content strategy for existing pages on your website is a key piece of the search engine optimization (SEO) puzzle, especially considering Google’s ongoing Panda quality updates.
The persona exercise and the resulting persona document are just one piece of that puzzle. Beyond ads for search, personas will also aid in the creation of ads for display and social. Basically, personas are a fictional prototype of a person that's...
SEW Experts: Solving the Link Building Puzzle: Do or Die, Part 2When link building is a life-or-death choice, don't take unnecessary risks. SEW Experts: Content Creation About Journey, Not Destination?
