SEO News

Push Vs Pull

  1. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content that happens to be hyper-targeted" but admitted that this was very hard to pull off.

  2. How Large Advertisers are Accelerating their SEO with Social Media - SES San Francisco

    For businesses to be successful in social media and search, you need to understand the fundamental difference between push and pull. It's about providing relevant content to your customer when they need it (pull marketing).

  3. Universal Thoughts on Local Search

    It's that "pull vs.push" marketing battle cry from a couple years ago fully realized. People don't go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience.