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Push Strategy

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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When performing keyword research today, his firm also buckets the keywords and then maps the content strategy to it. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: Medium-Intent users may need more of a push, like a coupon or discount that makes them feel...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    There is risk involved in this strategy because you are not truly in control of your traffic; you're allowing Google to match queries to your general keywords. Also, this strategy is proactive because this is how good account managers provide new...

  4. Forget Big Content – Small Content Is Critical to Search Success

    So, how do you go about ensuring you have a strategy filled to the brim not just with content that "fills the gaps" but also with strategic pieces that make the most of the opportunity? The best way to surface these ideas is as part of a larger...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's optimization strategy, what impresses you most and why? The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. How to Adjust Your Content Strategy to Compete Expert content does more for brand familiarity, brand affinity, and...