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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Evaluate where along that continuum your current content strategy falls, and adjust. Production focuses on quantity strategy. How to Adjust Your Content Strategy to Compete Expert content does more for brand familiarity, brand affinity, and...

  2. 4 UX Tips That Will Improve Your Content Strategy

    You should do the same when it comes to creating your content strategy. Then, every time you start to craft or modify your content strategy, ask yourself which buyer you're looking to make more aware of your brand, convert, or sing your praises.

  3. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written. Specifically, small businesses should reconsider PPC (especially remarketing), put a new push on user experience and...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Cobbling together a mobile strategy won't cut it. Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and soon after, Twitter announced...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the extensive mobile Internet usage throughout the country, mobile advertising is a great strategy for the massive amount of Indian startups. Advertisers should find a way to be a part of these social media conversations due to the fact that...