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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Incorporate tools into this local data warehouse to push updated information to as many places as possible in a way that makes sense to the ecosystem. I was part of the relocation effort and the number of decisions that had to be made to move the...

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Without them, you have the best designed, best developed website that doesn't push anybody to do anything. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping campaigns are great at allowing us to organize our inventory and push key lines. Make the most of the campaign priorities to push your most important inventory. Search is continually growing as an important revenue source for e-commerce...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5 specification, provides a simple interface to push full URL updates to the browser bar on the client side without using...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to...

  7. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Do you think that the large number of changes will push users to try other search engines such as Google or Bing? In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones.

  8. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...