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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you push to learn and test new ideas, you will diversify your campaigns, which will help your overall performance. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts.

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Do you think that the large number of changes will push users to try other search engines such as Google or Bing? In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones.

  4. EU Commissioner Hints at YouTube Probe After Google Investigation

    The use of Google's dominant position in search to push other services – eg Google+ and YouTube – and foreclose competitors; Google's terms and conditions for AdWords, its auction-based offering of advertising space, and AdSense, its offering of...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. Read any popular digital marketing thought leadership blog and you'd be bombarded with the...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The medium, as determined by the format of the message, also controls the promotional activities that can take place to promote and push the message to reach more people. Content marketing has gained much traction over the last 18 months and for...