The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to share privileged data before – even without a warrant. It provides the ROI justification on paper, but it's not the primary purpose.
Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores, so play fair – stick with descriptive keywords that are relevant to the...
Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. What Search Engines Are NOT Looking For Communicate to the search engines your intentions...
Neglecting core SEO tasks may result in losing out on the long-term benefits that can accrue out of all the social media efforts, as all social media signals may not get passed on and get correlated to the site if it isn't being regularly crawled...
However, consider the concept that search engines can track your average performance in this area over time. Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which...
Brands are also pursuing social because search engines are paying attention to social signals. Ideally, you would want to send social signals to each of the search engines. Due to the nature of search, there is more speculation than definitive...
Any good link is something that has value even without search engines. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. These are thin content pages/sites that exist only to capture search traffic...
And in turn, we write more for our audience and more for branding purposes, rather than just the search engines. The gatekeepers also had guidelines for how to create content with integrity that accomplished its purpose.
Oh and one SEO note, these types of sites are really bad for SEO, so if you need to be found in the search engines, don’t. Endless scrolling defeats this purpose. However, a really good site search might be an even better method for quick site access.
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building techniques.
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.
The activity that takes place in what's called the social graph is obviously way too important for the search engines to ignore. Most people today issue press releases not to announce something truly newsworthy, but rather because it's another way...
Are you writing for search engines or are you writing to build an audience? This person will work with the designer and the developer to ensure that what you end up with not only works to your needs but will do everything it needs to do in regards...
Answer this question yes and you by definition have a link that the search engines want to value. I have seen people do this for the purpose of bringing in traffic in the hopes of cross-selling the visitors to their products.
This is mainly due to Google’s (and the other search engines’) ranking models. Other search engines like Blekko have taken a different route and have tried to crowdsource content curation. With the purpose to influencing a search engine ranking.
Going it alone, without the support of a technological foundation to track a web presence on a daily basis for the purpose of ranking higher organically in the search engines is like trying to do email marketing by BCCing your list from MS Outlook...
There are no specific steps webmasters can take to force a website or its pages to rank well in search engines," according to Jim Hedger, creative partner at Digital Always Media. In addition to declarations of its untimely death every few weeks...
Learning to make your website talk to search engines in the language they understand is a long term science. If you add a whole ton of new content in one new place and nothing there gets any attention for months after it goes live, it can send...
Now if you tie visits to search engines or better, to keywords, and show improvements – now the data is relevant. To know this is to understand how it will be measured once the engines get the subtleties figured out.
In this new quality era of search we have to move our focus away from keywords and focus more on the keyness factor of the content which has the potential to correlate to searches made on the search engines as the semantic web adds more meaning to...
