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Purple Cow

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  1. Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions

    This might just be an image that’s visually striking, or it could be a total purple cow that doesn’t even seem to have much to do with your product at first glance. Unless they’re this guy, the fatigue kicks in the second they go.

  2. SES Toronto Speaking Update

    There is one exception: although I did receive many comments from people saying they would be "willing" to sit in on the What's Your Purple Cow Quotient: Differentiation and Positioning Workshop, unsurprisingly, few of those comments had much...