Seth Godin used "PurpleCow", Gary Vaynerchuk used "Crushing it", and many other folks talk about creating great content as being integral to attracting more and/or better traffic. His answer: write "awesome frickin' content"!
So if you want your ads to stand out, you need to turn them into what Seth Godin refers to as a PurpleCow: A PurpleCow, though: Now, that would really stand out. The essence of the PurpleCow — the reason it would shine among a crowd of perfectly...
Do you feature your "purplecow" for your most important pages? The famous data leak by AOL in 2006 is well known for providing click-through rate (CTR) numbers. This data was used as parts of formulas in some SEO tools and was a subject of much...
This might just be an image that’s visually striking, or it could be a total purplecow that doesn’t even seem to have much to do with your product at first glance. Unless they’re this guy, the fatigue kicks in the second they go.
PurpleCow" is about transforming your business by being remarkable. First, check out "PurpleCow" by Seth Godin. I wanted to take a stab at the whole Reservation Road Challenge throw down. We decided to take on this site as a group SEO project to...
Be a PurpleCow If you want to win the link love game, you need to be a purplecow. In fact, you might even stop the car and go up to the cow to see if it really is purple. You might then call some people to tell them you saw a purplecow.
There is one exception: although I did receive many comments from people saying they would be "willing" to sit in on the What's Your PurpleCow Quotient: Differentiation and Positioning Workshop, unsurprisingly, few of those comments had much...