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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns at the same time to see which one drives the best results for the lowest cost. Content marketing also has an immediate impact on search.

  2. 7 Content Marketing Tips to Recover From Google Penguin

    While link removal may help and is often necessary, what Google really wants to see is a site promoted and grown in a way that doesn't revolve around search engines. By focusing on link building and link attraction techniques that put the focus on...

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Additionally, a site's historical referring keyword data can be mined for keyword research purposes. As a result, many marketers will double down on on-site content investment by publishing new pages and lengthening existing pages in order to...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    As you're doing research to find broken links, you come across fantastic resources and you can recommend these to people who have broken links on their site. This shot from shows that the site has well over 50,000 referring domains:

  5. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. In doing so, the site is giving the page better chances of being listed higher on the page in the results, which correlates with increased click-through...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...

  7. Penguin 2.0 Forewarning: The Google Perspective on Links

    You don't put rich anchor text in the body of the article, but in the attribution at the bottom you include a link with the anchor text "premium golf carts" to your site. So when Google sees these rich anchor text links inside a guest post, it is a...

  8. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    After eight amazing years, it is finally time to review everything that has been uploaded to our site and begin the process of selecting a winner. You just might have 41 active visitors on your site from the International Space Station – Control Room: