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Pure Play

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  1. Strategic solutions play into Credit Suisse's strengths

    We have been in the business for some time and have built up a track record of providing customised solutions, and we tend to be more involved at that end of the spectrum rather than the pure flow business," says Cameron Hedger, a managing...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Keywords still play a huge part in what we do and you can still be creative with correlation methodologies and workarounds. Optimizing content based around your audience and developing strategies that allow you to track and measure what is...

  3. Dissecting Moz's 2013 Search Engine Ranking Factors

    Moz has developed some metrics that play an integral part in their analyses: MozRank, MozTrust, Domain Authority, and Page Authority. Even if it were still being updated, with no concrete idea of what factors play a part in its assignment, it...

  4. Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time

    Broken link building can play a valuable part in most people's link building strategies. But it's not great for links to pure sales pages. That might just be a huge missed opportunity. For the last few months, I've been working on developing a...

  5. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For some pure play ecommerce sites, the search results offer another way to reinforce the brand value proposition. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags.

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Play Services Is Getting Real-Time And Turn-Based Multiplayer, Invitations, In...

  7. Google Plans to Combine Mobile & Desktop Ads

    We're in a good position with Android and Google Play, In time, if we do our jobs right, the experience will be very similar on apps or on the web. Google’s recent transition to a pure paid model for Google Shopping product listings was...

  8. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Can’t play ball, son. From dirty to pure. Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about people with too much stuff who can’t get rid of it.