SEO News

Purchasing Funnel

RSS
  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. Medium-Intent users may need more of a push, like a coupon or discount that makes them feel...

  2. Mobile Advertising Measurement: Winning the Long Game

    Do you know how many start the purchase funnel but don't complete the purchase? A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. Long-term campaigns are designed to acquire quality, long...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. then I could expect them to revisit my site several times in...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Some channels are stronger in leading consumers down the purchase funnel (like display) while others are great at closing the sale (like search). Were you to evaluate display only on last-click conversions, you would potentially cut its budget and...

  5. Search Marketing Integration Starts With Your Sales Team

    They are ideally placed to help with creation of content that aligns with every stage of the sales funnel. Your sales team should be monitoring allmajor social streams, setting up alerts, identifying leads, interacting with influencers and reaching...

  6. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    However, we should take landing page optimization a few steps further and optimize the full conversion funnel through completion. By designing in such a way, you can “guide” the user down the path you want them to take, all the way to the final...

  7. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    These touch points offer lower-funnel access to consumers for brands in close proximity to the purchase decision. Consumers are looking to make smart, informed purchasing decisions and they’re doing so by tapping their networks in real-time.