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  1. Task Analysis: The Key UX Design Step Everyone Skips

    The typical shopping cart is often used for many things other than just holding your intended purchases. First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without actually...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Past purchases Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. Products or services already purchased: Using information about...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    It's compelling for some markets, particularly those where purchases might be delayed. You might be in a market where people decide very quickly and easily, or make impulse purchases. It makes sense if the user is taking a long time to research and...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. There isn’t a great amount of content written...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  6. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. Email marketing: Sixty-six percent of those surveyed said they...

  7. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Video also proved to be a popular form of back-to-school research with Google showing more than 205,000 haul videos (people reviewing their purchases) on clothes, supplies and dorm room décor uploaded in the past week.

  8. Google Plans to Combine Mobile & Desktop Ads

    They still prefer to do deep research, read reviews, and make big purchases on desktops; making contact and taking action are their priorities when mobile consumers are on the go. Why, it was only in July this year that Google’s own research told...

  9. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. These loyalty card programs have long been criticized by consumer advocates, who point out that they create a long data trail of our everyday purchases.