SEO News

Purchases Offline Conversions

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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    More foot traffic: Offer Extensions give advertisers the capacity to turn online interest into in-store traffic, which may be more likely to lead to multiple purchases or return visits. Better measurement of ROI: Offer Extensions close the gap...

  3. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    Companies need to create incentives or reasons for a consumer who purchases offline to return to the site. The consumer who purchases offline doesn't log into the site prior to their purchase, though they were on the website.

  4. The Call for Call Tracking Is Answered

    Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid search campaigns to drive ROI improvements from call center activity and purchases. It's also good news for marketers battling for bigger search...

  5. Think Universal, Act Local

    Meanwhile, 50 percent of Circuit City's online purchasers (accounting for $500 million in sales last year) reserved and picked up their stuff in stores, while Wal-Mart saw about 30 percent of its online purchases picked up.

  6. Search Online, Buy Offline: How to Tell?

    How can you track the effectiveness of search marketing campaigns that result in offline purchases? The better you can segment the stages of online and offline conversions, the better you'll be able to determine ROI down in your sales funnel," he...