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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    More foot traffic: Offer Extensions give advertisers the capacity to turn online interest into in-store traffic, which may be more likely to lead to multiple purchases or return visits. Better measurement of ROI: Offer Extensions close the gap...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. These loyalty card programs have long been criticized by consumer advocates, who point out that they create a long data trail of our everyday purchases.

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Online retailers like Amazon.com have released applications that in fact take purchases out of brick and mortar retailers by allowing users to view products in person and price compare via augmented reality applications.percent of today’s...

  6. Paid Search Ads Bring Big In-Store Results [Study]

    The study analyzed consumer purchases that stemmed from a paid search ad. Have you done any online / offline paid search tests before? Consumers were presented with an advertisement that, when clicked, led to a printable or mobile landing page...

  7. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    This means that how you leverage keyword selection, ad copy, and landing page experiences will influence consumers to make purchases in real-time. Research shows that for Cyber Monday the purchases consumers are making are for things they weren’t...

  8. Back to School: Now That’s What I Call a PPC Strategy!

    Location extensions are a great way to speak to shoppers who are researching online for offline purchases. If you missed this opportunity in 2011, it’s not too late to grab some of these sales – 30 percent of shoppers are still making purchases two...

  9. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    If we look at the total number of impressions, but don’t see an increase in clicks, we might think it didn’t work, but we may be actually making more money because consumers trust the familiarity of the brand enough to make larger purchases.

  10. Gifting Online & Offline: Shopping and Behavioral Search

    Even interest in Mother’s Day gifts (presumably skewing high toward jewelry purchases) is tanking. It would be interesting to see the trend in performance of loyalty programs relative to this trend – maybe the big brands are simply doing a better...