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  1. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  4. Mobile Advertising Measurement: Winning the Long Game

    Purchases Do users make purchases within the app? Knowing what users have bought in the past can help you guide them towards future purchases and ensure that they keep doing so. Long-term campaigns also play a role in building brand recognition and...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive purchases while in retail locations. Most online advertisers know that mobile-specific experiences are...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Marketing qualified/purchases It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on...

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases.