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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  3. Mobile Advertising Measurement: Winning the Long Game

    Purchases Do users make purchases within the app? Knowing what users have bought in the past can help you guide them towards future purchases and ensure that they keep doing so. Long-term campaigns also play a role in building brand recognition and...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive purchases while in retail locations. Most online advertisers know that mobile-specific experiences are...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Marketing qualified/purchases It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases.

  7. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that rely exclusively on web purchases might logically have sites that are more highly optimized for mobile devices than brick and mortar or multichannel retailers. The Search Agency today released a new mobile scorecard report, which...

  8. Task Analysis: The Key UX Design Step Everyone Skips

    The typical shopping cart is often used for many things other than just holding your intended purchases. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success...