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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that rely exclusively on web purchases might logically have sites that are more highly optimized for mobile devices than brick and mortar or multichannel retailers. The Search Agency today released a new mobile scorecard report, which...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    The typical shopping cart is often used for many things other than just holding your intended purchases. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Thirteen thousand post-engagement purchases from Twitter users. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Past purchases Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. Products or services already purchased: Using information about...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. It's compelling for some markets, particularly those where purchases might be delayed. You may have read about the introduction of attribution modeling...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Just when you think you have the Google Display Network...

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, with combined search and Custom Audience retargeting, you could target Facebook users who searched for "black running shoes" who are also female, 25-30 years old, high household income, and have made purchases from its website in the...

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi...

  9. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. Email marketing: Sixty-six percent of those surveyed said they...