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  1. Mobile Advertising Measurement: Winning the Long Game

    Purchases Do users make purchases within the app? Knowing what users have bought in the past can help you guide them towards future purchases and ensure that they keep doing so. Long-term campaigns also play a role in building brand recognition and...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive purchases while in retail locations. Most online advertisers know that mobile-specific experiences are...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Marketing qualified/purchases It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases.

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that rely exclusively on web purchases might logically have sites that are more highly optimized for mobile devices than brick and mortar or multichannel retailers. The Search Agency today released a new mobile scorecard report, which...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    The typical shopping cart is often used for many things other than just holding your intended purchases. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success...

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Thirteen thousand post-engagement purchases from Twitter users. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    Past purchases Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. Products or services already purchased: Using information about...

  9. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    You might be in a market where people decide very quickly and easily, or make impulse purchases. It's compelling for some markets, particularly those where purchases might be delayed. You may have read about the introduction of attribution modeling...

  10. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    People are getting more accustomed to making purchases via their tablets, but I think these devices are still secondary to PCs and used mostly for browsing, education, and comparison shopping. Just when you think you have the Google Display Network...