Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle standpoint. Mobile and social have been among the most talked-about subjects for the last couple of years.
There was a wider general awareness of the risks of making online purchases and the measures one could take to minimize those risks. In the early days of the Internet, few people had much concern about online security, in terms of their personal...
An accurate evaluation of first- and last-click conversions, as well as consumer paths to purchases, can give you more insight into the consumer experience. If you answer "very often", you're a digital marketer's dream.
For merchants, this means Login with Amazon could be their foot in the door to Amazon's significant shopper base of over 200 million active customers, and those potential purchases. Amazon has announced a new sign-in service, Login with Amazon.
Setting aside budget for the purchase of new names that may become popular allows you the freedom to make the purchases swiftly without large amounts of red tape. While online marketing is still a major tool for bringing new customers into your...
Remember, many of today's consumers conduct product research with their phone, and finalize purchases with their tablets or desktops at a later time. Do you tend to make more purchases on your mobile devices during your commute or when you get home...
Google Wallet will still be active to make purchases on Google properties as well as merchant apps and websites, as usual. Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants...
For example, a wedding board or a back-to-school board that groups related items would hold a consumer's interest as she considers making purchases. At the end of last year, Pinterest introduced business accounts in response to the growing amount...
Plant the Seed for Future Purchases Displaying these products plants the seeds of interest for future purchases as it shows your customer that they should return soon. Whether someone purchases a new gadget, or requests additional information about...
Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. Mobile is movin’ on up as a preferred device for...
Over the past year the firm has made a variety of purchases of smaller start-ups. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March.
If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. If you're a small local business, having a Google...
With link purchases, you need to manage risk and be smart. Now, the importance of on-topic links and contextual relevancy is really nothing new. But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes...
More foot traffic: Offer Extensions give advertisers the capacity to turn online interest into in-store traffic, which may be more likely to lead to multiple purchases or return visits. With the recent announcement of Enhanced Campaigns, Google has...
The level of probability for conversions, purchases, and other marketing objectives tends to increase when advertisers reach users who share similarities with their customer profile and target them with different ads or unique offers, she said.
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases.
YouTube users would be able to purchase access to the channels by paying fees ranging from $1 to $5 each month, as well as one-time pay-per-view video purchases, according to the report YouTube is reportedly working with enterprises and TV studios...
For example, smartphone users widely search while on the go for more immediate purchases while tablet users tend to use their devices primarily at home for looking up price comparisons and product/service reviews.
Mobile Payments for physical world purchases, via iOS based mobile hardware. Facebook's Graph Search is just one example of the many impactful things we can expect in fast moving tech and media marketplaces.
