SEO News

Purchase Funnel

RSS
  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. Or, if they've put an item in their cart, but haven't made the final purchase, create...

  2. Mobile Advertising Measurement: Winning the Long Game

    Do you know how many start the purchase funnel but don't complete the purchase? An example would be a hotel app that wants users to purchase a hotel reservation. The ultimate goal is to have your app at the top of the user's mind when they are...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. Until retailers can instill more confidence in the mobile purchase process, consumers may be content...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    This ensures the customer only sees an offer that moves him/her to the next stage in the purchase funnel. Content should be updated each time they return to the site to encourage movement down the sales funnel without being distracted or turned off...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Making content that satisfies real needs of customers, especially those who are likely to stick around for a long time, associates your brand with helpful content and positive feelings – both of which will help later on in the purchase funnel.

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining factor. Attribution is any method of understanding the customer...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel). Are your customers looking for information or looking to purchase? In fact, research from Google indicates 70...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The first step toward better attribution is a conversation around which channels are driving value throughout the sales funnel, from the first visit to the last click. How is organic search contributing to the acquisition of new visitors to the top...

  9. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Done right, buyers will return as they near the end of the purchase funnel. It means creating content that will help educate and inform the buyer to help them progress down the buying funnel and make an informed decision.