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Purchase Decision Process

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  1. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. What is it about our product or service that the buyer isn't...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. The goal is to understand their process, not them specifically. For simplicity sake, let's assume you only have one type of person you're targeting, but in most...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision. The brand must be prepared to meet the needs and exceed...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. If a significant percentage of buyers/converters do in fact...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    This more holistic optimization strategy can boost performance and save you time in the process. Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. Instead, if you take a less forceful and narrow approach...