SEO News

Purchase Decision

  1. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Customers engaged with personalized, emotional messaging are up to 20 percent more likely to purchase at any stage of the purchase decision, according to a study published by the CEB Marketing Leadership Council in partnership with Google.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Or, if they've put an item in their cart, but haven't made the final purchase, create messaging that encourages them to do so. For example, High-Intent users may only need to see another ad or two to make the purchase if their original query...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Providing the right information at the right time can be the tipping point for consumers who are on the fence with a purchase decision while standing in the store aisles, reinforcing the decision to go with your brand or potentially taking share...

  6. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your...

  7. Task Analysis: The Key UX Design Step Everyone Skips

    Suggestive selling – nothing goes better with your flower purchase than a box of chocolates. You also need to identify the decision points in the task flow, as these are the critical points requiring specific knowledge by the user.

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    The time delay between abandonment and return allows you time to influence the purchase decision through targeted personalized content. Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent...

  9. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Longer videos aren't necessarily more effective, with 83 percent of respondents citing the ideal length of a video to inform a purchase decision is five minutes or less. SEW:: What is the ideal length of a video to inform a purchase decision?