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Punctuation Marks

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  1. Killer PPC Ads: The Final Word

    And don't omit punctuation marks, because your ads might appear incorrectly under some circumstances. Use Appropriate Punctuation to Emphasize Action However, the lack of punctuation at the end of the first line will make the ad look odd when it...

  2. Search Engine Forums Spotlight

    Cre8asite Forums - "I've seen some suggestions from people that an underscore is captured by search engines, unlike most other punctuation marks, and causes the words it separates to be melded together into one extra large term that doesn't rank...

  3. Special Search Tools Issue, Part 1

    Generating Simple URLs for Search Engines http://www.searchtools.com/robots/goodurls.html Dynamic URLs, with question marks and other punctuation, tend to put off search engine indexing robots, as well as humans looking at URLs.