Google has updated its search results for queries involving punctuation marks and symbols. Punctuation marks now generating search results, generally where the Wikipedia page about the symbol ranks as the top link, include: full stop/period) comma...
And don't omit punctuation marks, because your ads might appear incorrectly under some circumstances. Use Appropriate Punctuation to Emphasize Action However, the lack of punctuation at the end of the first line will make the ad look odd when it...
If you add a keyword -- such as cookie cutters -- to your campaign without any punctuation around it, your ad will show for a variety of queries that include the words cookie and cutters -- and any terms Google deems "relevant" to those two terms.
Cre8asite Forums - "I've seen some suggestions from people that an underscore is captured by search engines, unlike most other punctuation marks, and causes the words it separates to be melded together into one extra large term that doesn't rank...
The temptation to misuse punctuation, symbols and capitalization is understandable. Overture and Google also a variety of rules about punctuation, symbols and capitalization in ad copy, but I can sum these up easily.
Generating Simple URLs for Search Engines http://www.searchtools.com/robots/goodurls.html Dynamic URLs, with question marks and other punctuation, tend to put off search engine indexing robots, as well as humans looking at URLs.
