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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Instead, you may need to pull out your phone with a 4- to 5-inch screen. Talk about hunting down potential problems Panda-wise.You can match queries with landing pages and then directly visit those landing pages from the reporting in GWT.

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Pull a report of your lowest converting keywords (same procedure as finding your highest converting keywords but just sort by lowest goal completions). Pull a list of corresponding landing pages. So the next step is to click on "secondary dimension...

  3. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Pull these rows into another spreadsheet and total all of the columns for a sum of search performance. Again, pull this data into a separate spreadsheet and total the data. Toward the bottom of the screen you'll see a drop-down menu labeled Network...

  4. How to Find the Best Internal Site Pages Based on PageRank and Backlinks

    Having it pull this data every time usually slows your browser down when performing multiple searches, as well as heightens the chance of your IP getting temporarily banned by Google and Yahoo. By selecting Load Parameters by request, you will...

  5. Claim Your SERP Real Estate With Google's Product Extension Ads

    Head over to the Ad Extensions tab and select Product Extensions from the "View" pull down menu. One of the biggest advantages of using a wide range of the available Google products is that many of them are interconnected in powerful ways.

  6. The Decision-Making Funnel, Stage 2: Interest

    Interest can be viewed as a transient pull and concentration of the attention on a particular object. The main navigation method is the menu of typical visitor classes near the top of the page: It allows a visitor to self-select, proceed down the...

    Published
  7. Search Ad Quality Score 101, Part 1

    If you don't see it, then find the pull-down menu (show/hide columns) and select "Show Quality Score. Happy New Year! Hopefully, one of your resolutions is to increase your quality score for your paid search campaigns.