Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they...
Following up on this, paidContent reported that “a number of AdMeld competitors, such as The Rubicon Project and PubMatic, say they have seen increased interest in their respective offerings from publishers who are uncertain about the power that...
Online Display Ad Pricing Drops in Q4 2008 Posted by Nathania Johnson Jan 14, 2009 Pubmatic has released online ad pricing data for the fourth quarter 2008. EricEnge Training Your Content Developers on SEO Copywriting SEW EXPERTS: BY THE NUMBERS...
Pubmatic has released online ad pricing data for the fourth quarter 2008. Online ad pricing is a reflection of what is happening in the overall economy, and as a result, pricing has dropped significantly in almost all categories in the past year...