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  1. How to Optimize Your Content Strategy With Social Listening

    For example, let's take a look at an industry such as yoga equipment. Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Recently, a well-known industry personality wrote an article with a strong headline on which the article did not deliver. In fact, sophisticated marketers test multiple headline versions prior to publishing to discover the one that performs best.

  3. 10 Shocking Facts About Content Marketing Today

    However, the content marketing industry is just beginning to bloom as more people turn to it to exhibit their company brand and message. Furthermore, company blogs can quickly become a go-to resource for other people in the industry, assuming posts...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Please describe how [VENDOR NAME]'s platform enables compliance for any industry regulations with which you must comply (examples include FINRA, SEC, SOC-2, HIPPA, IROC, FSA, etc. How does [VENDOR NAME] handle publishing content in multiple languages?

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    As you saw in the image above, the client's blog received a significant traffic boost from syndicated content which was then picked up by other leading industry blogs. Social Media Today: Widely read by a cross-section of industry professionals.

  6. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. Building a calendar will help you organize your ideas and themes and create a...

  7. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Answer: It depends on the industry and the country you're targeting. In fact, these test participants scan content for industry-specific terms – terms very few 8th-graders know. Publishing a blog is not enough to communicate that the blog author or...

  9. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Apparently, Michelle Phan isn't the only YouTube beauty guru who is radically transforming the beauty industry. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators who are crushing big...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. As the lines blur between website user experience, publishing content, sharing on social media, and optimization for search and visibility across...