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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Answer: It depends on the industry and the country you're targeting. In fact, these test participants scan content for industry-specific terms – terms very few 8th-graders know. Publishing a blog is not enough to communicate that the blog author or...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Apparently, Michelle Phan isn't the only YouTube beauty guru who is radically transforming the beauty industry. She's just one of the best known YouTube vloggers (video bloggers), "haul girls", and other beauty content creators who are crushing big...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. As the lines blur between website user experience, publishing content, sharing on social media, and optimization for search and visibility across...

  5. 7 Reasons Your Blog Sucks & How to Fix It

    Offer your audience expert insights and commentary on the latest trends in your industry. Make sure to mix in topics driven by trends, current events, industry news, etc.so there’s a healthy balance. It’s difficult to build readership and a core...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    The industry has become overly dependent on keyword referral as a data point. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study] As a result, many marketers will double down on on-site content investment by publishing...

  7. How to Build Your First Content Marketing Strategy

    But chances are those lists already exist in your industry. Often, we draw inspiration for our content from popular industry blogs and publications. But consider pitching them to popular magazines, journals, and blogs written for those in your...

  8. FTC Giving Native Advertising a Closer Look

    The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and government regulators to explore changes in how paid messages are presented to consumers and consumers' recognition and...