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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. Giving bloggers advance copies of your content and publishing dates for when it will go live can increase the likelihood that they will be inclined...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    For example, with a property client we created a visualization of house prices vs.travel time vs.train fares to find the best/worst places to commute into London. Think about what great content looks like; it's not just about publishing a piece of...

  3. 10 Shocking Facts About Content Marketing Today

    While it may be easy to outsource tasks such as blogging and social networking, companies are showing a preference toward keeping content marketing in-house. Active blogs can create a breadcrumb trail for more leads and set the sales team up for...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    That's like having a house, but putting all your money into repairs to hotel rooms you're staying in. Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn...

  5. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    We also compiled and submitted thoughtful and informative communications to the Senate and the House of Representatives concerning the proposed SOPA/PIPA legislation, and we mobilized others to do the same.

  6. Italy Antitrust Chief Warns of Google Publishing Monopoly

    Italy's antitrust chief has warned the nation's lower house of parliament of an impending Google publishing monopoly. The antitrust chief urged the lower house of parliament to extend antitrust laws to Internet media companies, like Google, which...

  7. Eadweard J. Muybridge Animated Horse in Motion Google Doodle Honors Motion Picture Pioneer

    Google Doodle Marks Spring Equinox with Logo by Finnish Fashion House In the mid-1880s, Muybridge continued to study the movement of animals as well as nude or mostly nude people using stop-frame photography, eventually publishing a collection of...