If you're publishing a group interview, you've got some level of built in publicity and link opportunities with everyone who participates. Ego bait pieces (group interviews, "best of" lists, etc) I can see that topic turned into videos, an...
report, the online activist group lauded a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups. The report judged firms based on a number of...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Other” column, four new status columns (Keyword...
Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale. Group Interviews Publishing authoritative guides isn't a new link-based content marketing tactic by any means.
He is the co-author of Social TV, a best-selling book from Wiley publishing that launched in February of 2012. Group discounts for 4 or more pass holders from the same company are also available by contacting [email protected] and are...
Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation. The Today Show and The New York Times publishing the names of each victim. Brands seek to engage their fans, friends and followers; some even go so far as...
Don’t always write down the initial idea as often the group will throw it around and create a better final output. Publishing whitepapers, eBooks and regular quality article creation will help build that association.
Publishing group interviews on your site – like this, this and this – can help you build relationships, develop brand evangelists, and generate links and social engagement signals at scale. Group Interviews
While you can learn over time what content resonates with your audience, doing this same exercise through Twitter’s paid media platform accelerates and provides you with more data points to analyze and understand the content you should be...
Google’s foray into publishing local reviews is bad news for Yelp, whose stock plummeted after the announcement. FairSearch.org, a group of companies including Microsoft, Expedia, and TripAdvisor, among others, released a blog post about Google’s...
Test Group and Splits Volume should be applied not just to the overall size of the test but also to the test group. If you’re not worried about publishing your results, writing a short blog post on major tests you’ve ran can be a great way to...
Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...
This is an awesome tool for scheduling group meetings and coordinating calendars. Add articles, images, and videos to your Buffer account then schedule them for publishing on all your social platforms.
If you're publishing an article about the best pizza delivery in New York, don't publish it when everyone on the East Coast is sound asleep. We have a group of employees who are from extremely diverse backgrounds and we've had a lot of success with...
Generating results for this group is a great example of “small wins” and can prove you, the SEO, to be the one leading by example. A great way to achieve transparency is by publishing to your team or stakeholders you’re working with all the changes...
But, don't cross the line by publishing hate speech. For example, don't post death threats against another person or group of people and don't post content encouraging your readers to take violent action against another person or group of people.
While concerns about piracy were the declared reason for major labels to be reluctant, Universal Music Group's President Rob Wells stated his feeling that "Any new legitimate place to consume music is a fantastic anti-piracy tool.
As announced by Ebby Amirebrahimi (a member of the Google+ sharing team), users now have the option to disable comments or lock a post prior to publishing that post. Then they released the API for Hangouts, the group video chat service, on...
Consumers under 35 were the best represented age group of those who prefer to use Facebook; 56 percent of these people use it to interact with their favorite brands. Online marketers must also be conscientious about what they’re posting, when, and...
