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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. 7 Reasons Your Blog Sucks & How to Fix It

    It’s difficult to build readership and a core audience if you post infrequently or go long spells without publishing anything. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media.

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    If you're publishing a group interview, you've got some level of built in publicity and link opportunities with everyone who participates. Ego bait pieces (group interviews, "best of" lists, etc) I can see that topic turned into videos, an...

  5. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    report, the online activist group lauded a number of major companies for their efforts to help preserve user privacy and report to the public the extent of their cooperation with government groups. The report judged firms based on a number of...

  6. 10 Vital Steps to Building Social Influence

    For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...

  7. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He is the co-author of Social TV, a best-selling book from Wiley publishing that launched in February of 2012. Group discounts for 4 or more pass holders from the same company are also available by contacting [email protected] and are...