Do you do SEO for a brand involved in a straight fight with another company? Pros and cons aside, there's a good chance you will eventually work for a company that thinks this way. We can then understand the relative size of each part of the...
The group noted that a failure to earn a star in a given category was not always a sign that a company is lacking in its policies. Certain categories, such as defending users in court, were not applicable to every company tested.
Quora doesn't allow company accounts so it does not make sense to ask questions like ‘How many Top 100 brands are on Quora? Just because company accounts are not allowed on Quora does not mean all is lost for brands that want to participate in...
We will also launch a new product, as is our tradition, to celebrate the company’s birthday. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding, and where...
Google Sued Over Searches as European Probes Advance – BloombergUK company's lawsuit accuses Google of "cynical manipulation of search results. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies...
This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. So when Google sees these rich anchor text links inside a guest post, it is a clear signal of a lack of editorial...
How do you make money as a company? Daily Content Plan: What trend terms are big the past 7 days and figure out what is trending right now that your company can take advantage of. Create a publishing schedule so you can see what content is going...
Can a Company Get Authorship? That starts with publishing high quality, sharable content. Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt...
Though Google is still ironing out some kinks tied with Author Rank (for instance, some brands don't want employees creating content associated with the company) you can get started on building your Author Rank following these six best practices.
If you have a company profile, they can look at that too. Authority of the Publishing Sites: You always thought it would be great to get published in The New York Times. Within search results, information tied to verified online profiles will be...
He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, BuzzFeed, and NPR. Group discounts for 4 or more pass holders from the same company...
This article will show publishers how they should prepare their company’s Google Shopping Feed in order for it to integrate smoothly with the publisher’s Google Catalogs dashboard, and provide tips and strategies on how to clean up images...
Take for example a binding company, who say they have created all their videos for under $50 each. You don’t have to use an expensive production company; sites such as Elance or oDesk are rich with talented people from around the globe who can...
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook. Can a company be empathetic or consoling… and is it their place to try to be that, or is it exploitation, self-serving...
Check out guys like iwearyourshirt.com for a fun, creative, and relatively cheap way to get your company seen. Publishing whitepapers, eBooks and regular quality article creation will help build that association.
Balancing this reversal isn't only a strategic decision but also a business decision for many a company moving into content marketing. Content marketing has always been a huge and vital important part of company and marketing strategy.
If not, make sure your company logo is somewhere on the infographic (ideal spot is at the end). Most bloggers and pubs aren't keen on pimping what they might see as an ad for your company. Infographic Publishing Tips for Clients
The visitor might read the whole post and remember your company and products really well - they might even go to search for your product on one of the search engines straight away. Imagine you’re promoting a blog post that describes all the...
People will appreciate this much more if they know who is behind your content – whereas company social accounts, for example, can often lack that personal touch. Basically any content that you are publishing – think of different ways of turning...
