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Publishing Book Publishers

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a newsroom style setting and mobile photographers are bubbling...

  3. A Few Lessons I Learned About Online Writers Down on the Content Farm

    What many writers don’t realize is that the carefully crafted writing contracts, prepared by the company’s legal team, may give the company the right to publish it on other sites or license it out to other publishers, without any additional...

  4. Google Courts Book Publishers, Librarians

    Speakers spent the day trying to persuade publishers that Google could be their friend, and not a book-stealing upstart that just won't follow their antiquated publishing standards. Google held an all-day love-fest for book publishers yesterday at...

  5. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    All sectors of publishing have a “search engine dilemma” (even if we disregard the particular problems that book publishers have with mass digitisation programmes). Its constituency is of book and journal publishers world-wide, assembled into 78...

  6. Daily SearchCast, July 5, 2006: Google's Ranking Criteria Categories Exposed?; Lawsuit Over Rankings Might Go Ahead; Google's Not-So-Killer Products; Windows Live Local Click-To-Call & More!

    Google signed agreements with publishing houses, instead of libraries (as Baidu has), including publishers named Tsinghua Aaron Wall over at SEO Book released a Firefox extension for SEOs. To Launch Book Search Service In China