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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] handle publishing content in multiple languages? Does [VENDOR NAME] have a social publishing platform for locations? Are there tools in place to ensure brand and regulatory compliance when publishing to social platforms?

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Illustrating the slow death of print publishing, only 5 percent cited print media as the most important. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    However once the initial publishing euphoria was over, the traffic stats returned to near normal, as is apt to happen in the early stages of content marketing. We got our first post syndicated after adhering to a strict publishing schedule and you...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you are trying to create awareness and reach more people, you might be better served with publishing it on a larger online publication if yours lack the reach. It's becoming an important part of any organization's marketing mix and can have an...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  7. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Publishing a blog is not enough to communicate that the blog author or contributor is a subject authority. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO...

  8. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Beauty brands are underinvesting in YouTube's popular long-format beauty tutorials and seasonal events, and are overinvesting in publishing less popular commercials. She's just one of the best known YouTube vloggers (video bloggers), "haul girls...

  9. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Google Tag Manager provides a nifty preview and debug feature that enables you to test your new tags before publishing them to your website. This will put you in debug mode and will enable you to see what's firing and when (without actually...