AFC is worthy of discussing, writing about, talking about and publishing. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
However, keep in mind that Quora is a relatively new entrant and while Quora has attempted to add users through new offerings such as publishing blogs, quality still trumps quality on Quora. Brands are looking beyond social media giants like...
This perfectly illustrates two broad approaches to content production: the first approach, usually pursued individual content producers broadly states "when it comes to publishing niche content, if you post less frequently, your content will be...
GH: We launched the BOTW Media Network about seven years ago, a network of blogs publishing content on approximately 60 topics. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Google's Matt Cutts and former ex-Googlers talk...
The biggest problem these face is that the sex appeal of the infographic is so high that many publishing sites don't care what they need to do to get it. So when Google sees these rich anchor text links inside a guest post, it is a clear signal of...
The Optimizing While Publishing Solution – SEO and CMS Integration Optimize before publishing. Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in...
Create a publishing schedule so you can see what content is going live when. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York...
Publishing authoritative guides isn't a new link-based content marketing tactic by any means. Publishing group interviews is akin to the spotlight feature (ego bait asset), but on a much grander scale.
If you’re publishing recaps of any of these sessions, post the link in and a comment below! Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining...
In advance of publishing your content, you obviously don't know the page metrics yet, and it's likely to take another 30-60 days beyond this to really find out. A lot has changed in the search engine optimization (SEO) industry during the past year.
That starts with publishing high quality, sharable content. Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his...
Publishing Prowess As soon as we completed publishing on any given day we went immediately back to work researching topics and content highlights for the coming days. After publishing my post on growing to over 100,000 organic visits per month, I...
Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...
Implementing a TMS shouldn't replace any online publishing workflow or quality assurance rigor, and many vendors include framework to support workflow and change management approvals for this specific reason.
Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and ranking once the inevitable changes are rolled out. Building identity around top content is now an integral part of a strong...
Authority of the Publishing Sites: You always thought it would be great to get published in The New York Times. A mere 19 days later, a very interesting excerpt from "The New Digital Age", the upcoming book authored by Google Executive Chairman...
So rather than publishing your IG as a stand-alone asset, try embedding it as “part of” an already meaty document to raise the value of that content and make it stand out even more from competitor docs.
With the explosion of interest in content marketing, brands are diving headfirst into content production and publishing. But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and barely tracked.
