As a publisher, it's important to learn the lessons that Panda taught us, and what it means for our web publishing strategies. The might sound a bit like a small contradiction, but it is a very important publishing concept.
Remember, traditional publishing and brand publishing is different. Who's got brand publishing right? Look to brands like Raytheon and Garmin for good examples of brands that are doing well in the content publishing area.
If you're publishing a group interview, you've got some level of built in publicity and link opportunities with everyone who participates. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...
This unstructured data has become social currency, organically elevating the visibility of those who are active in publishing such data. In addition to publishing data, brands who embrace the data created by individuals, such as customers, bloggers...
In particular, Google seeks a declaratory judgment that Google has a right under the First Amendment to publish, and that no applicable law or regulation prohibits Google from publishing, two aggregate unclassified numbers: (1) the total number of...
To Google it is about recognizing patterns in web publishing behavior that allow them to show more of the top quality sites in the first few search results, and less poor quality sites there. We are going to manage our publishing strategy based on...
Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include: As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste.
We can then understand the relative size of each part of the content landscape and tell the client what topics they should be publishing on in future. Do you do SEO for a brand involved in a straight fight with another company?
If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to a URL to track and attribute the app performance across several sources.
You need a strong plan for publishing great content, promoting that content, and then engaging with your fans. On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
YouTube has announced two new features that offer convenience and control in uploading and publishing videos. An email notification system will send users a message when videos are processed. YouTube says this solves the constant-refresh problem...
If you are locked into the world of PageRank and rich anchor text, chances are that you would view publishing multiple articles with the same site as a waste of time. Where are you publishing and how often?
The report judged firms based on a number of practices, including publishing regular transparency reports, notifying users of government data requests and lobbying lawmakers for improved user privacy protections.
AFC is worthy of discussing, writing about, talking about and publishing. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
However, keep in mind that Quora is a relatively new entrant and while Quora has attempted to add users through new offerings such as publishing blogs, quality still trumps quality on Quora. Brands are looking beyond social media giants like...
This perfectly illustrates two broad approaches to content production: the first approach, usually pursued individual content producers broadly states "when it comes to publishing niche content, if you post less frequently, your content will be...
GH: We launched the BOTW Media Network about seven years ago, a network of blogs publishing content on approximately 60 topics. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has...
LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social networks and 750 news publications. Google's Matt Cutts and former ex-Googlers talk...
The biggest problem these face is that the sex appeal of the infographic is so high that many publishing sites don't care what they need to do to get it. So when Google sees these rich anchor text links inside a guest post, it is a clear signal of...
