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  1. How to Optimize Your Content Strategy With Social Listening

    Unfortunately, just publishing great content isn't enough. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Even if you feel you've been publishing amazing content exclusively, most sites host legacy content that can be pretty un-amazing. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement...

  3. 10 Shocking Facts About Content Marketing Today

    That being said, publishing your content on websites such as Facebook and Twitter isn't always enough. If there was ever a question as to whether content is still king, this statistic speaks volumes. However, the content marketing industry is just...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] handle publishing content in multiple languages? Does [VENDOR NAME] have a social publishing platform for locations? Are there tools in place to ensure brand and regulatory compliance when publishing to social platforms?

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Illustrating the slow death of print publishing, only 5 percent cited print media as the most important. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and...

  6. Should You Syndicate Your Blog to Get More Traffic & Leads?

    However once the initial publishing euphoria was over, the traffic stats returned to near normal, as is apt to happen in the early stages of content marketing. We got our first post syndicated after adhering to a strict publishing schedule and you...

  7. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    If you are trying to create awareness and reach more people, you might be better served with publishing it on a larger online publication if yours lack the reach. It's becoming an important part of any organization's marketing mix and can have an...

  8. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Building a calendar will help you organize your ideas and themes and create a cadence for publishing and distribution. 2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy.