It's up to every publisher to make the decision in how they make that transition in a way that makes most sense for them," he added. Active View also will be available in DoubleClick for Advertisers and DoubleClick for Publishers in 2013.
Keeping up on news search optimization is a daunting task for any news publisher or marketer. While content is central to news publishers’ value proposition, you could say that distribution is a close second.
Google News "Slows" Publisher Inclusions For Holidays - Search Engine Roundtable Newspaper Publishers Back Viacom On Copyright Takedown Notices - paidContent Google names broadband head, delays city choice for high-speed network - San Jose Mercury...
owned and operated properties and publisher networks in the U.S.and Canadian markets. The work that has been done will go a long way to drive better performance for our publishers and advertisers. David Pann, General Manager, Microsoft Advertising...
A publisher wants to monetize their website. Someone lands on a publisher's web page. There were only a handful of real ad exchanges, and they usually only worked with large networks, agencies, and publishers.
It's simply content they need to monetize like any publisher. As with all publishers, their goal is to maximize revenue by: The DoubleClick Ad Exchange is Integrated on the Content Network If you haven't already, test the content network
Pellman talked about many of ClickForensics new initiatives, including their new interface for their publisher and ad network clients which allows their customers to drill down and monitor their existing source of traffic and quickly screen...
Those that win the land rush currently underway will balance these in the most publisher-, advertiser-, and user-friendly ways. So if someone sees your banner on a publisher's site running AdSense and comes to your site within 30 days you can...
While we don't claim to represent any specific methodology, we've reached out to Comscore and Nielson and they both confirmed that publisher traffic statistics won't be impacted by the DiggBar implementation.
Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by distributing its search box and text ads with the millions of publisher partners throughout the Web that have become the AdSense network.
The ads on the publisher's site target the . The ads are now being served on the sites of 34,000 publishers. Baidu Responds to Accusations of Questionable Practices Posted by Nathania Johnson Nov 18, 2008 China Central Television (CCTV), the...
Publisher Network will benefit from Google's advertising technology, potentially increasing the revenue they earn from their sites. and its many users, advertisers and publisher partners. Publishers currently in the Yahoo!
The agreement also applies to current partners in Yahoo's publisher network. Publishers will benefit from a winning combination of distribution, monetization and services to help them grow their businesses.
Ad Network Ad Server is compatible with more than 300 ad networks--including Google's AdSense and the Yahoo Publisher Network, as well as networks with CPC, CPM and CPA-based pricing. The platform offers publishers the ability to serve and track...
Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher's content. So what happens if Google stops sending searchers...
Yahoo to Allow Publishers to Improve its Search ResultsIn another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from...
Under the "Search Monkey" open search platform, users who turn on a Yahoo Search plug-in created by a publisher will see enhanced listings when the publisher's site is returned on a Yahoo search results page.
Microsoft-Yahoo: No Mention of Publisher DealsWith all the news about Microhoo, no one's mentioned how current content deals with publishers might change -- for better or worse. Marketers in a Social Network World, Chris Brogan
Rather than view AdSense as a way to earn a few percentage points of additional revenue for unsold ad space, site publishers of all sizes have started using AdSense and ads from the relatively newer, and still text-only, Yahoo Publisher Network as...
The Publisher Opportunity in Search and Contextual, Part 2, ClickZ Experts Now there are signs they're opening up the network to include some high-quality publishers. Microsoft Expands its PPC adCenter Content NetworkLaunched with little fanfare...
