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  1. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. For new relationships where the publisher is very particular about what they...

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    owned and operated properties and publisher networks in the U.S.and Canadian markets. The work that has been done will go a long way to drive better performance for our publishers and advertisers. David Pann, General Manager, Microsoft Advertising...

  3. SearchDay | SEO Dreams are Made of This

    The ads on the publisher's site target the . The ads are now being served on the sites of 34,000 publishers. Baidu Responds to Accusations of Questionable Practices Posted by Nathania Johnson Nov 18, 2008 China Central Television (CCTV), the...

  4. Rubicon Enters Free Ad Server Arena

    Ad Network Ad Server is compatible with more than 300 ad networks--including Google's AdSense and the Yahoo Publisher Network, as well as networks with CPC, CPM and CPA-based pricing. The platform offers publishers the ability to serve and track...

  5. Highlights from the SEW Blog: March 17-21, 2008

    Concerns of publishers wary of giving away their content to Google for free have always been met with the response that Google is simply making it easier for people to find the publisher's content. So what happens if Google stops sending searchers...

  6. Highlights from the SEW Blog: February 25-29, 2008

    Yahoo to Allow Publishers to Improve its Search ResultsIn another move toward openness, Yahoo is creating a platform to allow site owners to create plug-ins that its visitors can add to their Yahoo search accounts to see enhanced listings from...