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Publishers Self Serve

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  1. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local media direct sales channels. In this way, search's fate as a mobile ad format is tied closely to the "apps vs.mobile" web debate that faces...

  2. Generating Revenue From Outsourced Local Search

    With this model, local search can serve contextually-relevant advertising, since consumers self-identify exactly what they're looking for and where. Such publishers have a unique opportunity because they serve large numbers of loyal users and...

  3. When will ROBO's Time Come?

    Yahoo's first move on this front came with Wednesday's launch of APT, its self-serve display ad platform (built on Right Media's engine). Our goal is to have all [consortium” newspaper publishers on that platform by the end of Q1," Kay said.

  4. MIVA Unveils Plans for New Online Advertising Platform

    Miva InLine Ads Now Self-Serve As the online advertising market continues to mature, the needs of advertisers and publishers are also evolving. MIVA's new platform is intended to address these needs through completely updated technology that we...

  5. Inside AdWords and Contextual Advertising: The Tipping Point

    Thus was born the concept of self-serve advertising, ads purchased without the assistance of a sales representative. As a result, the size of the "self serve" market for advertisers has mushroomed, giving them more click inventory in vertical slices.

  6. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Automated bots often post gibberish messages with self-promotional links to them. I've noticed – and I actually enjoy it very much – that you now serve personalized results to anyone with a Google account who happens to be logged in.

  7. CEO Schmidt: Many People are Very Happy with Google Search

    Schmidt played politics on this one, not wanting to alienate the publishers and advertisers in attendance—in particular those who often self-identify as "webmasters. Part one is Google CEO Maps Missions, Stays on Message.Speaking of Google's recent...

  8. What's the Buzz Behind Behavioral Advertising?

    None of the big three search engines currently offer behavioral targeting in their advertising platforms for self serve advertisers. Over the next two years—and particularly if Google, Yahoo or Microsoft jumps in with a behavioral targeting feature...